Cheshire East will proudly host Stage Three of the Tour of Britain on September 6 and welcome thousands of visitors to the Borough – and we’d like to thank our sponsors for helping to make it happen.
The race – which begins in Glasgow on September 4 and concludes in London on September 11 – heads to Cheshire East next Tuesday, and will see riders cycling 111 miles between Congleton and Tatton Park, in Knutsford.
With an average of 154,000 spectators per stage and a potential worldwide audience of 116.5 million, the Tour presents the opportunity for businesses to promote themselves to a huge and diverse audience.
The Council is thrilled that so many businesses and organisations have recognised the massive commercial opportunities available to them and offered up their support and financial backing – placing them at the heart of this exciting event.
Councillor David Brown, Deputy Leader of Cheshire East Council, said: “On behalf of the Council, I’d like to say a huge ‘thank you’ to all our sponsors who have helped us to put together a great event for our residents and all those who will be travelling into the Borough on the day. Without them it would not have been possible.
“The Tour of Britain will serve as a huge boost to the Borough and its economy and I’m pleased that our sponsors can take advantage of the range of benefits it will bring.”
The businesses and organisations sponsoring the Cheshire leg of the Tour of Britain are: Butters John Bee, HSL Compliance, Ansa, Adelphi Group, Cheshire Calls, Wright Marshall, Life Links, Everybody Sport and Recreation, The Little Flower Company, Sanderson Weatherall, Headwater, Marketing Cheshire, Smarter Ways To Travel, Active Cheshire, Penn White, Knutsford Town Council, BT, Sibelco, Congleton Town Council, Fairerpower, Connecting Cheshire, One You, PwC and Silk FM.
Dr. Mark Humphries, technical director of PennWhite, a leading manufacturer of foam control agent, said: “Sponsoring Stage Three gives us a great opportunity to support our home county and promote PennWhite to both a local and international audience. We were based in Congleton for over 20 years and are fortunate to be in a position to repay the support the town gave PennWhite during its early years.”
Stage Three will start near the entrance to Sibelco’s Bent Farm Quarry, in Brownlow. The company supplies a vast portfolio of specialist minerals.
Adam Daniels, Sibelco’s UK operations manager, said: “When we learned that Cheshire East Council was bringing the tour to the region it made complete sense for us to get involved.
“As a company we do what we can to stimulate economic growth locally and our bronze sponsorship is part of that long-term commitment.
“Congratulations to the Council on delivering the UK’s largest free-to-watch sporting event to the people of Cheshire – we’re very proud to consider ourselves part of the team which made that possible.”
Christine Gibbons, trustee at Everybody Sport and Recreation, said: “We hope that the Cheshire Tour of Britain legacy will live on well after the event with more people in Cheshire East getting out on their bikes, whether travelling to work, taking part in a local event, joining a club, having fun rides with the family at the weekends or even joining us in their local leisure centre for spin cycling sessions.”
Before Stage Three, estate agents Butters John Bee’s Sandbach and Congleton branch managers, Mark Greenwood and Pete Hutchins, will be riding in the Congleton Sportive event. It takes place on Sunday, September 4 and Mark and Pete will be wearing their BJB yellow cycle jerseys to raise money for Shelter.
James Beardmore, managing director of Butters John Bee, said: “At BJB, we’re always striving to find ways to support our local community. Upon hearing about Stage Three of the Tour of Britain, we saw it as a great opportunity to get involved with a fantastic, high-profile event which directly touches six of our branch locations across Cheshire.
“We are very proud to be working alongside Cheshire East to deliver an event to truly remember.”
You can find out more about our sponsors on the cheshiretourofbritain.co.uk website by clicking on the ‘get involved’ tab and selecting ‘sponsors’. The website also includes an interactive map detailing the route and estimated arrival times, plus information about events going on in your local area.Back to Blog